Real Estate

 In Blog

Being an estate agent can be a tough gig. Of course there’s the 6-day weeks, the anxiety of vendors as they approach auction day and the frustration of would-be home buyers missing out on their dream residence. But there’s also other pressures in the mix for the property category as a whole. As the real estate industry has professionalized, competition has swiftly grown: technology now allows fewer agents to offer a quality service to bigger audiences of prospective clients, leaving agencies slow to embrace new methods of communication in their wake.

Skysight Aerial Imaging are well-versed in an estate agency’s concerns – as their sister business, Dinography, specializes in delivering exceptional real estate photography, floorplans , video and copywriting across Victoria. Our partners in the property industry told us that they wanted to differentiate themselves further when competing against other agencies. They wanted to offer their vendors an enhanced suite of marketing tools to show their innovative approach to promoting property. That’s where Skysight comes into the picture.

An agent needs every competitive edge when attempting to win a valuable listing. It’s never just one thing that gets you across the line as an agent: it’s always the result of many small things done well that helps a vendor or landlord make the decision to choose you to list their asset. By partnering with Skysight, the odds of listing that plum property are improved in your favour. When it comes to your listing presentation, so much hangs on two factors – your appraisal of price and your approach to a marketing plan.

Vendors and landlords demand innovation in their marketing strategy: they won’t be impressed by a basic package of simple property photography, a floorplan and a little bit of copy. Every agent will offer this tried-and-true trifecta. Instead, show the vendor you value their property as extraordinary by suggesting the added documentation of their home’s true potential with Skysight Aerial Imaging. Our unique drone technology will capture your client’s home from lofty heights, showing off every external feature and making the most of any residence’s land component in bright, beautiful color. Whether elegantly enhanced still images, or as sweeping cinematography in a bespoke film telling the story of your vendor’s home, Skysight offers a true birds eye view which conveys a sense of largesse, luxury and desirability to your listing.

Honour your next listing with soaring images that highlight your vendor’s property, whilst simultaneously showcasing your agency’s truly innovative approach to marketing. Skysight will ensure you fly high above your competition while going above and beyond for your clients.

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